ABOUT EVERY IDEA IS A GOOD IDEA
Access a level of creativity you never thought possible, using techniques Tom Sturges—former head of creative at Universal Music Publishing Group—learned in his 25-plus years in the music industry.
Everyone is innately creative. But many of us—especially those trying to develop careers in music and the arts—wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem?
Music industry veteran Tom Sturges argues that there is. Sturges—who, in his 25-plus-year career, has worked with artists including Carole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkins and Outkast—has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartney and other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors.
Every Idea is a Good Idea
“Tom Sturges’s Every Idea is a Good Idea is a major glimpse inside the private world of songwriters. Tom is a gifted writer, interviewer, and collaborator. His book will stand over time as one of the best our business has seen to date.”
—Lamont Dozier, Grammy Award-winning songwriter
“The book offers an engaging look at major songwriters of the last 30 years.”
“There is a wealth of advice and examples contained here. Sturges puts together a creative package, exemplifying every lesson in the book. A great purchase for personal collections and libraries.”